Our Story

The Father's Heart Ministry, Est. 2011


Pastor Russ and Anne Loria

Founders of The Father's Heart ROC

Established on April 30th, 2011 by Pastor Russ and Anne Loria

Pastor Russ and Anne Loria spearhead The Father's Heart Ministry. The ministry humbly began in 2007 when Russ and Anne, along with a few others, would go to The Cadillac Hotel to minister to the people by bringing sandwiches, clothes, and whatever the Lord provided, along with a presentation of the Gospel of Jesus Christ.

Around 2010, they began making a monthly lunch at The Pines of Perinton with a group of people where they would provide a hot meal and a Gospel message. From there it has grown to be The Father's Heart Ministry, consisting of Rochester’s only mobile kitchen while continuing the other outreach at The Pines of Perinton. The mobile kitchen had its first outreach in April 2011. The mobile kitchen goes out every Thursday, Friday, and Saturday to various locations throughout the City of Rochester. The ministry provides city residents with groceries, clothing, a hot meal, Bible literature, a listing of local churches, and most of all the message of hope: Jesus Christ.

The vision Russ and Anne had for The Father's Heart ministry from day one was to go to wherever the Lord directed; to be His Hands and Feet, extended in love to broken, hurting, and lost people located in Monroe County and beyond.

"If the Lord wants you to do something, He'll empower you to do it and He's going to provide all your needs." ~ Pastor Russ Loria

Our History

  • The Father’s Heart ministry humbly began in 2007 when Russ and Anne, along with a few others, would go to the Cadillac Hotel in Downtown Rochester. They ministered to the people by bringing bologna and peanut butter and jelly sandwiches, clothes, toiletry items, and other items the Lord provided along with a presentation of the Gospel of Jesus Christ.

  • In November, a group of youth and adults from Koinonia Fellowship traveled to NYC and served with NYSUM (New York School of Urban Ministry). They ministered to those in need with the love of Jesus Christ and had an opportunity to attend Times Square Church before heading back home.

  • In 2008, the Father's Heart started serving people living in The Pines of Perinton in a variety of ways. They served monthly luncheons to residents on Saturdays in the Community Room along with the Gospel message. The Father’s Heart also held weekly Bible studies on Tuesday evenings.

  • During this time, The Father’s Heart also started holding an annual summer event at The Pines of Perinton called Family Fun Day to share the love of Jesus with the local community. These events would bless the people in the community by showing them the love of Christ.

  • In October, The Father's Heart took a team down to NYC to serve with NYSUM (New York School of Urban Ministry). The team shared the Gospel through street evangelism, worship, and a puppet ministry. 

  • The Father’s Heart ministry continued to grow and expand its outreach over the next year and provided hot meals and a Gospel message to all those who would listen in and around the Rochester area.
  • During Columbus Day weekend, The Father's Heart ministry went down to NYC to serve alongside NYSUM and ministered to the needy to meet their spiritual needs with the Gospel of Jesus Christ and their physical needs by providing hot meals, clothing, and toiletry items.
  • In July 2010 during the Pines of Perinton Family Fun Day, TFH gave a meal, a bag of groceries, and clothes to residents and other locals. They also provided kids activities like face painting, balloon animals, bounce houses, games, bike raffles, cotton candy, snow cones, and popcorn! But most of all, the Holy Spirit’s presence was felt throughout the community through Christian music and the Gospel teachings from God’s Word. The prayers and ministering that were done by the saints during this time were incredible and set the foundation for future Family Fun Day events.
  • In the Fall of 2010, Koinonia Fellowship and several individuals donated funds to purchase a bus to fulfill the vision that the Lord gave Russ and Anne, to start The Father's Heart ministry which would become a Mobile Soup Kitchen for Christ in the City of Rochester.
  • In November 2010, TFH gathered a group to travel down to NYC to serve with NYSUM (New York School of Urban Ministry). The team ministered to the vulnerable around the City by sharing the hope and love of Christ with them.

  • Between the Fall of 2010 and the Spring of 2011, Russ and two other servants of Christ retrofitted the bus to make it into a kitchen on wheels to serve the hurting and hopeless on the streets of Rochester. The Father's Heart couldn't have been happier with the way the Mobile Soup Kitchen for Christ turned out!

  • The first official outreach for The Father's Heart Ministry was on April 30th, 2011 on Fulton Avenue and Emerson Street.
  • In the Summer of 2011, a generous donor donated the Headquarters building on Lake Avenue to The Father's Ministry which is used to this day for all ministry operations to cook, prepare, and store everything that is used by the ministry at the outreaches.

  • In July 2012, The Father's Heart Newsletter was started by faithful volunteers who wanted to share the work that The Father’s Heart Ministry was doing all over the Rochester area. The newsletter is still published on a bimonthly basis and continues to serve as a way to show the ministry partners and others the scope and impact of what TFH is doing all over the greater Rochester community.
  • From November to December 2012, The Father’s Heart went down to NYC on two separate occasions to serve alongside NYSUM (New York School of Urban Ministry) after Hurricane Sandy hit the east coast. TFH served people in the greater NYC area including Queens, Staten Island, and Brooklyn (including Coney Island). TFH team praised God throughout the two trips to NYC and were able to hand out over 4,000 hot homemade meals in the name of Jesus to the hurting, homeless, and hopeless.
  • First NYC Relief Trip: On Sunday, November 4, 2012, about a week after Hurricane Sandy struck the coast, The Father’s Heart packed up the Mobile Soup Kitchen for Christ and went to NYC to help with the disaster relief efforts and to bless the people who suffered great loss in Jesus’ Name.
  • Second NYC Relief Trip: From November 29th-December 6th, 2012, The Father’s Heart went back to NYC to bless and serve those who were affected by Hurricane Sandy. Over the course of 6 days, TFH prepared and handed out 2,500 homemade meals to victims of the Hurricane. They ministered to many people who shared their stories of loss and had opportunities to pray, share, and cry with those who were hurting.
  • In December 2012, the Lord answered a prayer request of TFH team to receive their 501(c)(3) tax-exempt status from the Federal Government before the end of 2012. The day the team returned from their second Sandy trip to NYC, the tax-exempt papers were waiting in the mailbox and all approved by the Internal Revenue Service!

  • In June 2013, Russ and Anne were privileged to attend VBS at Calvary Chapel of Seneca Falls. They had the opportunity to share information about what they do at TFH ministry with pre-K kids up to youth group-aged children. Russ and Anne were blessed that the kids chose to support The Father’s Heart Ministry during their Vacation Bible School program: they collected a bunch of paper products and raised more than $1000 for the ministry!
  • The Father's Heart continues to minister to the needy at the Cadillac Hotel as well as the Pines of Perinton and extends its ministry outreach to other locations around the Rochester area.

  • In 2015 the Box Truck was donated to The Father’s Heart Ministry.
  • In late August 2015, the Rochester community was stunned when seven young men were shot, three fatally, outside the Boys and Girls Club of Rochester. TFH ministry took its mobile soup kitchen and the gospel of Jesus Christ to the club and had outreaches two nights in a row to offer the healing, hope, and joy of Jesus to the neighborhood.

  • On October 4, 2015, Russ was ordained as a pastor at Koinonia Fellowship.
  • In the winter of 2016, through Perinton Community Church, ministry funds, and proceeds from the Sweet Jazz and Chocolate Fundraiser in November 2015, a 26-by-40-foot pole barn was built on the premises of TFH Headquarters on Lake Avenue to better serve the community. The barn was used to store the bus and provide more storage space to accommodate donations. Many faithful volunteers helped with the construction process and electrical work inside the barn. Numerous volunteers from local churches also donated their time, equipment, and materials to help with the construction process. TFH continues to be amazed and blessed by God’s faithfulness and provision!

  • On November 17, 2016, Rochester First, Spectrum News reporter interviewed Pastor Russ Loria about TFH ministry and the work they are doing around the Rochester area. The reporter wrote an article entitled: Free Food and Clothing Distributed for Local Residents
  • On December 3rd, The Father’s Heart Craft Sale raised more than $3,100 to support the ministry!

  • In 2017 the Lord provided a brand-new parking lot donated and completed funded by a generous company. In addition, new siding and a front porch roof were able to be completed on the headquarters on Lake Avenue due to generous donations. 

  • A new floor for the kitchen and bath was put in along with a revamped kitchen that was provided by an anonymous donor.
  • TFH starts to pray for a newer van that is needed for the ministry. The converted bus that has been the mobile soup kitchen since 2011 needs to be replaced and is on its last legs. The team starts to pray for a used step van or something similar with low miles.
  • In November 2018, TFH had a big Thanksgiving Outreach at the Headquarters and gave out more than 60 turkeys, with all the fixings for the meal, to those in need.
  • In December 2018, TFH had a big Christmas Outreach and gave away more than 120 gifts and 60 hams. During the month of December, The Father’s Heart also received donations of 500 toys and another 50 gifts that we distributed in the weeks leading up to Christmas.

  • The refurbished Hot Diggity Dog Ziggity hot dog cart has passed its health department inspection and is ready to be used to win people to Christ.

  • In 2019, due to wear and tear on the old mobile bus, The Father's Heart was able to purchase, retrofit, and wrap a new truck with proceeds from two years of fundraising events. It is now known as Rochester's new Mobile Kitchen for Christ. It was revealed to the public at The Father's Heart fundraiser in November 2019 and went out on its first outreach the same month. Since then, The Father's Heart Mobile Kitchen for Christ continues to serve the needy of Rochester.

Artist’s concept of the type of vehicle TFH is considering for a new Mobile Kitchen

  • In November 2019, TFH had an amazing outreach before Thanksgiving and gave out more than 90 turkeys with all the fixings. They were so thankful to all those who donated to this giveaway as it was a huge blessing to those who attended.

  • In December 2019, TFH had two big outreaches on the two Saturdays before Christmas and gave out more than 200 gifts. They also received more than 30 boxes of Dollar Store toys that were given away. TFH continues to feel extremely thankful for those who donate toys for the kids or gifts for the adults for these outreaches.

  • In July 2020, TFH continues to serve people in Rochester during the COVID-19 pandemic. They offered curbside drive-thru on Saturdays at the ministry Headquarters from July-August.

  • The old bus was donated to Geneva Christian Fellowship by TFH in the summer of 2020.
  • In November 2020, TFH purchased a small van for the ministry to help transport weekly donations from generous donors and sponsors located around Rochester to TFH Headquarters.
  • TFH is continually blessed by God’s faithfulness and provision through volunteers, ministry partners, and financial supporters that have helped sustain the ministry over the years. They praise the Lord that He provides for the ministry and they trust that He will continue to do so in the future! 

  • Starting in July, TFH began a new branch of the ministry called "Redeeming Love". This branch specifically reaches out to women who struggle with addiction and who live on the streets of Rochester. While the world may view them as outcasts, dirty, unclean, unlovable, lost causes, or even untouchable, TFH knows that they are all made in God's image and part of His incredible creation. The women who serve with TFH during these outreaches are eager to share God's redeeming love with each woman they interact with. Those who serve also offer to pray with each woman, provide them with individual care packages, and equip them with assistance resources to help them transition to life off the streets. Ultimately, TFH wants them to know that they are fully known and loved by their Abba Father no matter what may define their past as He is the only One who can offer them a brighter future.
  • In July, TFH was provided with an incredible opportunity to offer an afterschool Kids Club for school-aged children at the Edgerton Park Community Center. TFH, along with fellow evangelist and ambassador Erin Chervenak from Open Air Campaigners, continue to offer a weekly Bible Study which includes a Bible Story as well as seasonal snacks and refreshments to children who attend. The Kids Club continues to thrive and averages 6-13 attendees each week. 

  • TFH had its annual Thanksgiving Outreach on November 20th. There were many people from the Rochester area and the body of Christ as well as various organizations that donated towards this outreach. About 200 bags of side dishes, fixings, and turkeys were donated, which was a huge blessing. More than 350 hot meals-to-go were served at the outreach and 50 boxes of non-perishable food items were donated and given out through the Rapid Relief team organization. The name of Jesus was lifted up and all the people driving through or walking up were prayed for.
  • On December 18th TFH had its annual Christmas Outreach. It was a huge event with more than 250 turkeys, 250 bags of side dishes and 250 food boxes, and 30 boxes of food given out through the Rapid Relief Team. More than 400 hot to-go meals were also served and over 350 gifts for women, men, and children were distributed along with Christmas trees and wreaths from Wayside Garden Center in Fairport.

  • New this year, on December 22nd, TFH hosted a Christmas Party for the kids at the Edgerton Recreation Center. Games were played, cookies and pizza were eaten, the reason for Christmas was shared, and gifts were given. It was such a blessing and many children received a special gift from those who purchased gifts through the Amazon Christmas wish list. All the gifts were given to the kids and extra gifts purchased were given out at TFH Christmas outreach. It was a fantastic way for TFH to end the year through a new ministry outreach by sharing God's love by celebrating the birth of Jesus Christ and blessing children in need of hope.


  • In June, TFH van (used for weekly donation pick-ups and food deliveries)  had a refrigeration system installed! 
  • In September, several incredible blessings occurred: 2 commercial refrigerators, 1 commercial freezer, and 2 under-the-counter refrigerators were donated to TFH by a generous donor! A walk-in freezer was also donated to TFH and installed the new freezer at TFH Headquarters. This donation has since maximized the ways that TFH has been able to store its donations and bless those whom they serve each week.

  • The annual fundraiser event held in November called "Rise and Shine" was the largest to date and the most successful fundraiser The Father's Heart ever had! The new branch of TFH ministry called Redeeming Love was introduced to attendees. The event was a tremendous blessing and TFH team was incredibly grateful for all those who donated their resources and carved out time from their busy schedules to attend!
  • The annual Thanksgiving outreach was a huge blessing and success: more than 240 turkeys and side bags with fixings were distributed along with 430 hot meals!

  • In December, the Christmas Outreach was also held at TFH headquarters. Volunteers handed out 251 turkeys, more than 230 side bags as well as 150 produce boxes and 100 holiday boxes.  Close to 500 hot "to-go" meals were served and presents for women, men, and children were distributed which totaled more than 400!


  • TFH looks forward to having its second Christmas party at the Edgerton Community Center in early January!

Leviticus 23:22, NKJV

"When you reap the harvest of your land, you shall not wholly reap the corners of your field when you reap, nor shall you gather any gleaning from your harvest. You shall leave them for the poor and for the stranger: I am the LORD your God."


July 2018

Good people sharing the Good News. The Father's Heart is a desperately needed staple in the local community.

~Thomas (Rochester Resident)

Saturday, August 22, 2020

Anne, While praying this morning for tonight's outreach at Andrews Terrace, I went to John 5:19 where Jesus said He only does what He sees The Father doing. So I asked The Father what are you doing at Andrews Terrace tonight? As I waited on The Lord I sensed two words: wrist and knee. So tonight while talking with the people waiting in line I asked two different people if they had wrist and knee problems. They both said yes. So I prayed with them, and God took away some of the pain in the wrist, and the woman was very thankful. The man with the knee problem said to give it time God will work. So, Praise God! He is in control! Thank you, Jesus!

~Tim (Volunteer)

October 2020

Today was a part of the farms to family food exchange. The Father's heart had food delivered to their facility and then they distributed it to other churches and organizations who would pass it along to families in need. To God be the glory! Forever and ever amen.

~Denise (Rochester Resident)

November 2020

They are so friendly, warm and accepting! It was truly a wonderful experience talking with them! I actually went back after I had left to ask the pastor a question about a personal problem that was bothering me and I left again with my heart, mind and soul feeling as though a weight had been lifted off of them! Those wonderful people are truly gifts from God to help people find their way through the dark!

~Phoneix (Rochester Resident)

Monday, November 9, 2020

To me, The Father’s Heart is a place where homeless and needy people can come to be blessed with God’s word, groceries, clothing and a hot meal.  This ministry has made me become more grateful and I am personally blessed to be working with all of these loving volunteers.  It brings a smile to my face when I am able to bless a person in need through this outreach.  I am looking forward to continuing to serve with this amazing ministry and I hope that we can continue to bless the people of Rochester even more.

~Jayden (Youth Volunteer)

December 2020

Beautiful feeding the hungry with food, prayer, and the word of God.

~Jose (Volunteer)

Saturday, December 18, 2021

During the Christmas outreach what struck me most and blessed me in a wonderful way was the interactions I had with children! Praising God for the opportunity to pray with many but the hearts of two little girls was what impressed me most. One little girl expressed her thanks to God for all the workers giving out food. Another young girl asked for prayer for her dad and showed such compassion and care for her mom as she was overwhelmed with tears when we prayed for him.

~MaryAnn (Christmas Outreach Volunteer)

Saturday, December 18, 2021

A privilege and honor to be a part of TFH! Even though the enemy tried to disrupt the sound, he could not stop The Holy Spirit from speaking to people's hearts and then giving their lives to Jesus! The joy on one man's face after he gave his life to Jesus, then being given a Spanish Bible, joy unspeakable! Thank you Lord Jesus for what you are doing!

~Tim (Christmas Outreach Volunteer)